AI has commoditised content, keywords, and campaign execution. What it can’t replace is judgment – 21 years of reading markets, spotting what actually moves revenue, and knowing when to push and when to wait.
That’s what we sell. Not hours. Not deliverables. Outcomes, backed by a senior consultant who is personally accountable to your results.
FROM INSIGHT TO PLAN
Enduring brands are built by teams, not capes. We combine strategy, communication, UX, and performance to guide customers from first touch to conversion and loyalty. We align your goals, design the plan, and execute what matters
OUTSIDE-IN INNOVATION
Lasting brands evolve with their customers. We bring fresh perspective, startup speed, and clear signals from the market to shape what you build next. From trends to tested pilots; so you lead, not follow. As digital entrepreneurs, we pair practical experiments with clear metrics.
DESIGN, SEO & GROWTH
Your website is the front door to the brand. We craft clear narratives, intuitive journeys, and search-friendly structures so the right people find you, and choose you. From structure and UX to technical SEO and content, we make your brand easy to find and effortless to choose.
SMARTER MARKETING, REAL RESULTS
Products become brands when context, message, and audience align. We craft campaigns and always-on programs that raise awareness, drive demand, and build loyalty. From one-off campaigns to full strategies, we focus on impact and efficiency.
How We Work With You
Growth Audit
A sharp, senior-led audit of your digital presence and market position, with a 90-day priority roadmap. The fastest way to know exactly where you stand – and what to do next.
Growth Retainer
Ongoing strategic partnership: monthly strategy, SEO and content direction, analytics, and reporting. AI accelerates delivery; a senior consultant reviews every outcome.
Fractional CMO
Embedded strategic leadership for scale-ups and funded startups who need a growth lead at the table – without a full-time hire. Limited to a small number of clients at a time, by design.
Engagements start with a Growth Audit and scale into a retainer as trust builds. No hourly billing, ever.
UNDERSTAND
We clarify your goals, market, and what growth actually needs to look like for you.
DIAGNOSE
A senior-led audit of your current position: what's working, what's costing you, where the opportunity is.
PLAN
A prioritised strategy and roadmap, not a generic playbook.
EXECUTE
AI-accelerated delivery, senior-reviewed at every step.
REPORT & ADJUST
Clear reporting tied to outcomes, not vanity metrics. We adjust as the market moves.
ABOUT US
[The Gist], the essence, the core…
We’re a senior strategic growth consultancy based in Palma de Mallorca, working with ambitious companies on both sides of the Spain/international border.
For 21 years we’ve worked through every digital wave – pre-Google, mobile-first, platform-native, and now AI. That perspective is the product: we know which changes are noise and which ones actually change how you should compete.
We use AI to move fast – research, drafting, analysis – but every strategic recommendation is senior-reviewed. AI for speed. Human judgment for what actually matters.
We work with a deliberately small number of clients at a time. That’s not a limitation – it’s how we stay accountable to outcomes instead of hiding behind a bigger team.
Tell us what you need, and let’s get to work.
Trusted By
We’ve helped companies like NordSecurity, Brevo, and Bitvavo establish and grow their presence in new markets.
PROVEN BY THE NUMBERS
Years navigating the digital market
Strategic partnerships, past and present
Client industries served, from SaaS to hospitality
Whether you’re entering a new market or scaling in one you already know, let’s start with a conversation – not a proposal.
Ready to start?
- Start a Growth Insight – a quick senior review with 3 priority actions from your brief.
- Book a call – let’s map the fastest path to impact.
- Or say hello: hello@thegist.org
START THE CONVERSATION
Palma, Spain
+34 634 362 533
hello@thegist.org