SEM Agency - Get help with Google Ads & Bing Ads with SEM | The Gist People
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Search Engine Marketing

Advertise effectively on Google & Bing

Do you want to advertise on the world’s largest search engine – and appear on relevant keywords when your customers are ready to buy your products/services?

Using SEM (Search Engine Marketing), you can drive accurate search traffic to specific pages and campaigns. Our sharp SEM specialists have extensive experience with both Google and Bing and are happy to help drive growth.

Why work with us?

  • No commitment period
  • Certified specialists
  • Data-driven approach
  • We are proactive
  • Satisfied customers

Our process?

  • Current situation analysis
  • Ensure optimal account structure
  • Ongoing optimisation
  • Analysis & Reporting

Our promise

  • Personal Service
  • Transparency
  • Educating you as a requirements manager
  • Focus on results


No commitment period or lock-in effect.

We set up Google Ads and Bing Ads in your name as super admin and then share access with our management. This means you can switch providers anytime but keep all the data.

In addition, [The Gist] has no binding period; we only have a 30-day cancellation period. It should be painless if you need to end your engagement with Google Ads or Bing Ads. In a digital world, you, as a client, need to be able to shift focus quickly, which is what we want to promote.

Welcome to The Gist People


Anything worth repeating is worth automating.

When we work with SEM for our clients, our specialists have a certain number of hours dedicated to each client. Then we must be efficient.

Therefore, we automate parts of the work so that more hours are spent on actual optimisation and analysis. This is what drives growth.


Frequently Asked Questions

How does SEM work?

SEM refers to the paid adverts in Google search results. As a client, you choose which keywords you want to appear on by entering a digital bidding process. This happens automatically in a few milliseconds when someone searches for one of the keywords you want to appear on. Different keywords have different levels of competition and, therefore, different prices.

What is the cost of SEM?

The cost of SEM depends partly on how expensive keywords you want to appear on and, thus, what budget you want to spend on advertising and the time it takes to perform the work in consulting hours. That said, the cost varies from client to client. Feel free to contact us for a quote!

How do The Gist charge?

At [The Gist], we base all our assignments hourly. In other words, we estimate the scope of the work in hours and then invoice for the time spent. We also customise advertising budget management solutions to make things run smoothly, tailored to the client’s needs.

When are Microsoft Ads suitable?

Microsoft Ads (formerly Bing Ads) generally offers lower competition and higher ROI than Google Ads. However, the Bing search engine has a significantly lower demand than Google and, thus, fewer customers to reach. Many companies do not utilise Microsoft Ads as a channel and miss out on untapped potential. The medium tends best to suit companies with a slightly older target group.

Can you guarantee results?

Yes, we can! We can guarantee a positive result if our SEM specialists see the potential for search advertising. We offer a Money Back Guarantee if we don’t fulfil that promise after one month of advertising.

Do you work on international SEM?

Yes, we work on global SEM projects. We perform keyword analyses, create content in English, Spanish and Swedish, and are supported by skilled subcontractors for other languages.

How do you report results?

We report results with a monthly meeting or email – whatever you as a customer prefer. Here we share insights about the changes in the ad account, the KPIs we have jointly decided to follow up on, and actions going forward.

Marketing & Communication is everything

We are an online marketing & business consulting agency focusing on through strategy, design & development in creating effective marketing communication. With the aim to Grow your business.

  • IDEA

    Optimise virtual presence? Reach out? Think local? Be social? Build relationships?


    Not just a corporate merchandiser, we deliver with the attention to detail of a concierge service.


    We take a proactive approach to marketing and use unconventional marketing techniques that work within budget and timelines.


    Our mission is always to meet and exceed the goals and objectives through professional, innovative and creative marketing services!


    Measure everything to make intelligent decisions that generate more sales, not only more traffic or create buzz.

Increase your sales with SEM

Google’s advertising network can reach millions of people daily and is a cost-effective marketplace, provided you set up Google Ads campaigns the “right way”.

With the help of Google Ads, you get your message out to the right customer group regardless of whether it is a local, national or global market you are looking for. It is no wonder that hundreds of thousands of business owners already use this type of marketing with good results.

With SEM, you can target your potential clients by, for example, specifying where geographically your adverts should appear, for which age group, which gender and which times of the day or days of the week. And you only pay when a potential customer clicks on your advert.

Google Ads is also much more than what is often called traditional “search ads”, which are the text ads that appear at the top of Google when you search. Through Google ads, you also manage Google Remarketing, Display Advertising, Google Shopping, Gmail users and Youtube advertising.

However, the ads must be set up by someone with experience and knowledge of Google Ads. We meet some clients who have tried this type of advertising, but it has not worked for them. They have not received a positive return on their investment. This is often related to poor targeting, goals and expectations.

At [The Gist], we have undergone solid training to ensure that we maintain the level of knowledge that you, as a client, should be able to expect from us.

Not just a Google Ads specialist

[The Gist] is an agency that does not only work with Google Ads. We often work to increase all forms of traffic from search engines. Ensuring that our customers are visible in a good way, both in terms of Google ads and organically, is often a winning concept that leads to good returns. We ensure this by continuously working with SEO (Search Engine Optimisation).

Be seen not only in search results.

Google Ads and Microsoft Ads are tools for advertising in various channels and places, not only the regular text ads that often appear at the top of search results. SEM can also be used for Google shopping ads where you instead get pictures of specific products together with the current price. Google ads tool also controls advertising on YouTube, known as Display Marketing and Remarketing. The most common is that you only pay when someone clicks on one of the adverts.

A FEW NUMBERS (& counting…)






Years experience

We love talking about possibilities.

Transfering an idea from one mind to another is not always easy. To be clear, analyse and engage as many senses as possible are our cornerstones of good communication.

[The Gist] offers:

  • Safe and clear processes
  • Clear project planning
  • An implementation that leads to results
  • Genuine interest in you as a customer
  • Adaptation to your unique situation

We help nonprofit organizations pro-bono if we have the time and sponsor ideas we believe in according to our ability.

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    C / Blanquerna 29, Palma de Mallorca

    +34 634 362 533